Getting started with an online business can feel overwhelming — there's no shortage of courses, tutorials, and advice, yet many people still don't know where to actually begin. Between choosing a niche, building a funnel, and figuring out what to offer, the learning curve can stop people before they even start.
The One Comma Club Challenge, hosted live by Russell Brunson, co-founder of ClickFunnels, is a free 5-day training designed to walk participants through the fundamentals step by step — from the core skill of building a simple sales funnel to understanding how to attract and work with clients. We looked into the structure of the challenge to see what it actually covers.
"This isn't another course you'll never finish. It's a structured, day-by-day walkthrough with a clear starting point and a clear finish line."
— Challenge Description, Day 0 Overview
One Comma Club Challenge — Live Online
July 27–31, 2026 · 10AM PT / 1PM ET · 90 minutes per day
What Is the One Comma Club Challenge?
The One Comma Club Challenge is a free, live 5-day training created by Russell Brunson, built around the idea of learning one practical skill at a time rather than trying to absorb an entire business model at once. Each day focuses on a different building block — from understanding what a sales funnel actually does, to identifying who to work with, to putting the pieces together into a simple, repeatable system.
The sessions run for about 90 minutes a day over five consecutive days, with each day designed to build on the one before it. The format is meant to reduce the overwhelm that often comes with starting an online business by breaking the process into small, sequential steps.
Templates and supporting tools are included alongside the live sessions, intended to help participants apply what they learn without having to build everything from scratch.
What the 5 Days Cover
How Participation Works
Register for the free challenge
Sign up ahead of July 27th to receive access details and daily session reminders by email.
Attend the live sessions
Join each 90-minute session across the five days — each one builds directly on the previous day's material.
Apply the templates provided
Use the supporting templates and tools to put the concepts into practice after each session.
As with any educational program, outcomes depend on individual effort, prior experience, and consistent follow-through after the sessions end. This overview is meant to help you understand the format and structure of the challenge before deciding whether it fits what you're looking for.
Free · Live Online · July 27–31, 2026